A close up is used which reveals the mysterious expression on her face. It is obviously the main character featured on the poster. The colour scheme is very monochrome. The contrast between the black background and her porcelain white face creates a very strong impression upon the audience. The contrast of her pale face upon the black background gives the audience a sense of conflicting ideas. The colour white has connotations of purity however the black has connotations of mystery and death.
The picture is the focal point of the poster which creates an importance for the character. The quote featured is 'An Extraordinary Intoxicating Masterpiece'. This highlights the fact that the film would be aimed at people who enjoy intense films based on niche subjects such as art and ballet.
The magazine 'Little White Lies' has featured The Black Swan on their cover. They have also gone with a black and white colour scheme which portrays the same message as the poster. The black and white contrasting colours are a main focus and therefore very dominant on the cover. The magazine is always kept simple on the cover with one featuring film and maximum of one cover line. This creates a great impact upon the audience as it is their sole focus when looking at the cover. The masthead is not in the left third which is not a typical convention of a magazine however the cover is not what you would expect of a magazine in general. This magazine is more for a niche market audience and is very specialist rather than a typical movie magazine such as 'Empire' or 'Sight and Sound'.
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